Choice profit calculator

The part that catches people out

Both deductions are calculated on the live selling price — the figure the buyer sees — but they are taken out of the supply price, which is smaller. So the headline 7% is never 7% of your payout. It is always a little more, and it gets worse the bigger your mark-up is.

That is the second surprise: raising your mark-up does not raise what you are paid. The supply price is what you are paid on. A bigger mark-up lifts the selling price, which lifts both deductions, which quietly lowers your payout. It buys you a higher shelf price and costs you a little margin — worth knowing before you set it.

What the calculator cannot know

Returns, mainly. An item that comes back has still been through its shipping legs, and a line with a high return rate is priced by its returns rather than by this page. Adjustments from an earlier cycle land in a later one, and a rate that changed in your agreement changes nothing here until you change the box.

Which is the honest limit of any calculator: it tells you what a price should leave. Your settlement file tells you what it did. When those two disagree, the file is right, and the difference is the thing worth an afternoon.

Questions

Where do the percentages on this page come from?

They are starting values taken from real Choice supply agreements — 4% government tax and a 3% VMX cut, both worked out on the live selling price. Choice does not publish a fee schedule, so yours may not match. Every one of them is an editable box on this page for exactly that reason: put your own contract's numbers in before you trust the answer.

Why is the deduction more than the two percentages added together?

Because the two percentages are taken on the live selling price, and the money comes out of the supply price, which is smaller. On a supply price of Rs. 1,000 with an 8% mark-up, seven percent of the selling price is nearly eight percent of what you are actually paid. The calculator shows both figures so the gap is visible rather than surprising.

What is the shipping share?

The order's shipping charge, split across the items in it by weight. An order here is taken as 4 items, so one item carries 1/4 of the charge. It is added into the live selling price, not deducted from your payout — it is part of what the buyer pays, not part of what Choice takes.

Does the mark-up change what I get paid?

No, and that is the thing worth understanding. Your mark-up raises the live selling price, which raises both deductions, which lowers your payout slightly. What you are paid is the supply price less tax and the VMX cut. The mark-up decides what the buyer sees and how competitive the listing is — not what reaches your account.

Do I need an account to use this?

No. Nothing here is saved, nothing is sent anywhere, and there is no sign-up. Every figure you type stays in your own browser.

Read next

• The same thing for Daraz — different fees entirely, and that page carries the category rates
• One stock, three channels: how overselling actually happens
• Why is my payout less than my sales?